Just had a look at some of the group blogs there on Hyperlinking. It’s amazed me to realise how important hyperlinking is, yet when we think of websites and online journalism it’s not the first thing that comes to mind as being a vital component.
Over on Little Groups blog they looked at a reading called “Linked Out” by the Columbia Journalism Review “It says that the internet makes knowledge more accessible, and that the hyperlink is the building block to access this knowledge.”
They also list some of Robert Niles recommended components that make for good hyperlinking
“ – Does the URL to which I am referring the reader reward him or her with additional content that a reader of this story likely did not know, or know how to get easily?
– Does the text I am selecting to link this text give the reader an obvious clue as to what the hyperlinked page will contain?
– Am I using the shortest possible amount of text to provide that clue?
– Would the content of the linked text, or the context surrounding it, reasonably mislead the reader into believing that the linked page contains something other than what it does?”
Yet not Hyperlinking is not always good. While Some sites fail to use hyperlinks atall others overuse it to the point that it disrupts the readers flow of the piece in questions. The important thing is to find a happy medium between overuse and underuse. A couple of sites that I think do this are The Guardian and The Times.